Retargeting, in essence, is a strategic form of online advertising where you target users who have previously visited your site. It works by placing a small, unobtrusive piece of code on your website (often referred to as a pixel).
When new visitors come to your site, the code drops an anonymous browser cookie. Later, when your cookied visitors browse the web, the cookie informs your retargeting provider to serve ads, ensuring that your ads are served to only those who have previously visited your site.
But it's not just about repetitively serving ads. Effective retargeting is about serving the right ads that resonate with the user's initial interest in your brand, products, or services. This is where segmentation comes into play — dividing your website visitors based on the actions they took on your site allows for personalized ad experiences that significantly increase the chances of conversion.
It's about reminding them of what they left behind in their shopping cart, suggesting products similar to what they were browsing, or offering special deals that nudge them towards making a purchase.
By providing a tailored ad experience, our retargeting strategy ensures you remain top-of-mind for your prospects, ultimately leading to increased brand exposure and conversion rates.
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